Three platforms we build and operate ourselves.
Client work is one half of the practice. The other half is our own products — multi-tenant SaaS we design, ship, run, and support, where the principles get tested against real customers instead of a slide. Everything we’ve learned about schema design, multi-tenant isolation, and AI that has to be trusted came from running these.
IndustrySuite
Field-service software for custom, made-to-order trades.
Window treatments, upholstery, drapery, flooring, tile, cabinetry — trades that sell measured, fabricated work. Field-service software was built for repair dispatch and has no vocabulary for a product that gets made: no cut records, no COM tracking, no receive-and-inspect, no workroom. IndustrySuite runs the whole job on one spine — quote, signature, deposit, order, purchase orders, work orders, production, invoice — so nothing gets re-keyed between stages.
- —Scan a room with the LiDAR sensor in an iPhone or iPad and quote off a measured Room Twin instead of a tape measure and a notepad
- —Show the customer their own room with the proposed work rendered in it, before they sign
- —Web, iOS, Android, and workroom production boards on Apple TV and Fire TV — one API contract, six surfaces
- —Every change is a typed, audited action, so text and voice assistants reach every feature through a propose-approve-apply pipeline
Versala
A business operating system for service practitioners.
Scheduling, clients, and the day-to-day operating surface for people who sell their time — with a customer-facing booking flow that publishes real availability instead of a static calendar. The booking widget on this site runs on Versala.
- —Customer-facing booking and rescheduling
- —Availability that reflects real capacity
- —Separate practitioner and client experiences
- —Embeddable booking — in use on this site
HigherFunctions
AI-first event management, from first sale to final scan.
Plan, sell, market, and operate an event from one workspace: flexible ticketing and checkout, promotions, real-time sales reporting, live QR check-in, and capacity control. Self-serve, and free to start.
- —Ticketing, checkout, and promotions
- —Real-time sales and check-in reporting
- —Live QR check-in with capacity control
- —One workspace for planning, selling, and operating
The expensive part of vertical SaaS isn’t the vertical.
It’s the platform underneath: multi-tenant isolation, auth, billing, background jobs, document pipelines, native clients, and an AI layer safe enough to hand a customer. We built that once and ship products on top of it, which is why a new industry surface takes weeks rather than quarters.
All three run on AWS. IndustrySuite’s platform is CDK-managed end to end — ECS Fargate behind CloudFront, Aurora PostgreSQL with row-level security enforced in the database rather than in application code, S3, Lambda, EventBridge, SES — and the same substrate patterns carry across the portfolio. Each product runs in its own AWS account with no shared databases or IAM trust, so any one of them can stand alone.
They’re also designed to connect: an event fills the pipeline, a booking fills the calendar, and IndustrySuite closes and produces the job. Those integrations are being built as products in their own right — a connect flow, a health screen, an attribution report — rather than as plumbing.